One of the books that got me temporarily banned from the Johnson County Library system this summer was The Political Brain, which I had waited for months to get and then couldn’t give back until I’d gotten through it. I’ve paid the fine, though, and am back in their good graces, and, more importantly, the book provided the insight for this post, which kicks off a week of election discussion here:
Social workers’ understanding of how people process emotions and make emotionally-driven decisions, combined with our commitment to seeking justice through collective action, make us uniquely qualified to shape campaigns for elective office.
I know, this sounds contradictory, given what I’ve written about social workers’ avoidance of power, but this book makes a clear case, based on analysis of political campaigns (and people’s response to them) as well as psychological and neurological research, that tapping into voters’ emotions, in a way that’s authentic, is key to winning races, and, more critically, shaping policy debates.
And social workers know feelings.
Unlike some of the unsuccessful, progressive politicians profiled in the book, social workers see every day that making a purely rational claim (“Drugs are bad for you.” “Your husband will keep battering you if you don’t leave.” “Your mother needs round-the-clock care.”) often fails to sufficiently motivate behavior.
And we understand why.
We know that change is hard and that the only thing that has the power to overcome our resistance is the activation of our strongest emotions: love, fear, hope, anger. We know that people seldom make cold calculations of “pros” and “cons” before making any of the important decisions in their lives, even when that might not be a bad idea. We know that people orient their decision making around people and that stories and relationships mobilize more than data and logic.
If we bring that understanding into political campaigns, combined with a centering core of social work values, we can help candidates to get their constituents excited about our shared vision for society: healthy kids, strong families, safe neighborhoods, good jobs, a clean environment, civil rights, and a secure future.
We can help good candidates tap into what we know people are already longing for, by reaching them first through how they’re feeling about our country, and our communities, and their lives, instead of only telling them how to think about it. Instead of competing for voters’ attention against the many other demands that naturally command more of their emotional energy (trying to “distract them” away from their children and jobs and worries with obscure-sounding policy statements), we can frame electoral questions so that they resonate with the core of people’s lives.
And we can do this using the same clinical skills that serve us so well in direct practice: understanding where people are, emotionally, in order to “meet” them there; finding, targeting, and activating people’s openness to change and points of receptivity to new information; being comfortable with emotion and all its messiness; recognizing the ambivalence that characterizes many people’s attitudes towards much of life, and figuring out how to approach issues so that people can reconcile their own internal divisions; and insisting that the most difficult issues to work through are precisely the ones that most need our attention.
Let 2012 be the year of the social worker in political campaigns: as candidates, as consultants, as strategists. We have the skill set, and we have the values, and we have the vision. We know how to use feelings to change the world.
It’s what we do.
And it’s what will win.








The Facebook Effect: Rethinking Productivity
I’ve never been one for chatting.
During my full-time career, I think I went out to lunch with colleagues about three times in seven years.
These days, I tend to view any moment not explicitly tied to production as a minute wasted–60 more seconds that I’m kept away from my awesome kids.
I love to-do lists, and especially crossing them off.
And, yet, one of the quotes from The Facebook Effect that stuck out at me most is this: “understanding people is not a waste of time” (p. 143).
And that has me thinking about what productivity really looks like, and about the kinds of behaviors nonprofit organizations should reward, and about the proper role of social media in the social work workplace.
Because the truth is, of course, that social workers are not immune to the time-wasting potential of social media. We often need to relieve stress, and a few moments spent in idle browsing can turn into…a few more, until we’ve been distracted from our real purpose.
That’s not just poor time management. It’s unethical social work. We have an obligation to use our agency’s resources wisely, and to keep our clients’ needs foremost in our minds. To do less is to violate a core trust, and to abdicate our most sacred responsibility.
But what about social media usage that connects us more deeply to our constituents, helps us to engage with donors, shapes the nature of the conversation about our issues, and gives us insights into how others view our organizations, and our work?
It’s hard to argue that collecting that kind of information, building those relationships, and broadening our scope of influence could ever be a waste of time.
Even beyond “official” agency uses of social media, I think a strong case can be made for individual social workers using their own connections to engage friends, family members, and colleagues in the quest for social justice, and, indeed, to practice their listening and relational skills in this medium.
When I look back, actually, I think about the relationships that I may have shortchanged with my intense focus on accomplishing tasks. Would it have been easier for me to permeate the organizational culture with an emphasis on advocacy, had I engaged in more relational work with colleagues? Did I ever unintentionally send clients the message that they should “get down to business”, and, in so doing, cut off important relationship-building?
Did I ever make people feel that understanding them was a waste of time?
How do you use social media at work? What dangers do you see, and what opportunities? How do you balance collegiality and productivity? How would our work lives look differently if we valued building relationships as much as accomplishing tasks?
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Posted in Analysis and Commentary
Tagged ethics, nonprofit organizations, social work, technology