Note: I’m going to get (briefly) a little ‘churchy’ here.
I was on a church committee once where there was a lot of frustration with the pastor, who had submitted a budget request that many church members felt was significantly beyond the church’s fiscal capacity. Several committee members expressed some iteration of the “it’s just not realistic” or “we have to live within our means” arguments, especially upset that she had recommended a huge increase in our local and international mission giving.
She listened and then said, “Ours is not a God confined to the realm of the feasible.”
I’ve always wanted to be able to command silence like that.
Back in the secular world, we have this same problem, right? A continual battle between what we think we can really do (truth be told: what we think we can really do without too much trouble) and what we know must be done.
We have this in our own practice, when we downgrade client goals a bit because what they aspire to just “doesn’t seem that likely.” We have it in our organizations, where we laboriously craft strategic plans that are all based on whether our goals are really measurable and attainable, even when what we know we need is a messy and improbable revolution.
And we forget.
We forget that we’ll never reach what we’re not reaching for.
We forget that we’re likely capable of things far larger than what our constrained (and strained) minds can imagine today.
We forget that we need aspiration for our motivation, and that no one ever changed the world without trying really, really hard.
Maybe those SMART goals that strategic planners like so much have their place. When everyone agrees on what the end game should be, and it’s something that’s a rather technical fix, instead of a struggle of ideas and ideals, then making sure that we all know who’s doing what, and when, and how we’re going to check that it’s done is a good thing.
But when what we really need is far from attainable at this moment, then what we need are goals that speak to people’s hearts, not their cautious minds. We need outlandish, wild, terrifically powerful goals that create vivid pictures in people’s minds about the world as it should be…because those are the kinds of goals that people will sacrifice and risk for.
We need goals that are intentionally unreasonable: end poverty, eradicate racism, cure cancer, prevent child abuse. It’s not about willfully disregarding the context in which these struggles will take place. We still need to know what we’re up against. It’s about building a vision that, while unrealistic, presents a compelling alternative around which people can rally.
Because reality is part of the problem.
So refusing to play by reality’s rules may not be SMART.
But it’s smart.
Because today’s dream is tomorrow’s fight is the next day’s victory.






Action triggers: how to set them, and how to use them
I’m not, in general, a big fan of “triggers”. As in, no “Taxpayer Bill of Rights” automatic tax reductions when revenues go up. No automatic cuts if the supercommittee can’t reach an agreement.
I don’t even let my online exams grade themselves.
I think that there are activities–including most of self-governance–that still require human consideration.
But we know that automatic works, right? People save more if their savings are deducted automatically. We pay bills on time if a computer does it for us. I use alarms to remind me when my kids need to be where, and what to get at the grocery store, and even when it’s my mom’s birthday.
The less of a ‘lift’ some activity is, the more likely we’ll do it. You know, the whole ‘set your exercise clothes out the night before’?
Except, seriously? Doesn’t everyone just stumble over them in desperate search for their kids’ waffles and, please, a little caffeine?
There’s a part in Switch about how setting action triggers makes change more likely, though, that really appeals to me as an advocate. This is the idea that getting people to imagine how they’ll take action increases the likelihood that they will, and it makes a lot of sense. Now that I’m familiar with the concept, I see it all over; just the other day, the home visitor who comes to visit with the baby and me had me write out how and when and where I could put these ‘new skills’ (maintaining your baby’s interest in a toy) to use, in very specific detail.
So, what about it, advocates and organizers? What if we helped people not just to practice how they, hypothetically, would call an elected official, for example, but also when they’d do it, and from which phone? What if we got people to think of 5 specific people that they are going to see within the next week, and to plan out exactly when and how they could approach those people to recruit them for a campaign? What if, instead of spending most of our energy convincing people that they should take action (and then begging them to please do it) (and then following up to remind them to do it), we instead invested considerable attention in helping them lay the mental groundwork to do it, in the belief that that’s a big part of the journey?
That way, when we’re, for example, sitting down to our computer right after putting the kids to bed, something reminds us that that is, indeed, when we said that we’d call 5 of our kids’ classmates’ parents to talk about the new proposed school finance formula, so it’s more likely to happen then if we only vaguely said that, yeah, we’ll try to get to that when we can.
Hypothetically, of course.
When and how do you use action triggers? How does going through the motions mentally help you to actualize in reality? How can you weave this concept into your organizing, and into your own personal advocacy?
And, then, when and how and where, specifically, are you going to try this out?
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Posted in Analysis and Commentary
Tagged advocacy, grassroots organizing, social change