Author Archives: melindaklewis

Maybe SMART goals really aren’t

Note: I’m going to get (briefly) a little ‘churchy’ here.

I was on a church committee once where there was a lot of frustration with the pastor, who had submitted a budget request that many church members felt was significantly beyond the church’s fiscal capacity. Several committee members expressed some iteration of the “it’s just not realistic” or “we have to live within our means” arguments, especially upset that she had recommended a huge increase in our local and international mission giving.

She listened and then said, “Ours is not a God confined to the realm of the feasible.”

I’ve always wanted to be able to command silence like that.

Back in the secular world, we have this same problem, right? A continual battle between what we think we can really do (truth be told: what we think we can really do without too much trouble) and what we know must be done.

We have this in our own practice, when we downgrade client goals a bit because what they aspire to just “doesn’t seem that likely.” We have it in our organizations, where we laboriously craft strategic plans that are all based on whether our goals are really measurable and attainable, even when what we know we need is a messy and improbable revolution.

And we forget.

We forget that we’ll never reach what we’re not reaching for.

We forget that we’re likely capable of things far larger than what our constrained (and strained) minds can imagine today.

We forget that we need aspiration for our motivation, and that no one ever changed the world without trying really, really hard.

Maybe those SMART goals that strategic planners like so much have their place. When everyone agrees on what the end game should be, and it’s something that’s a rather technical fix, instead of a struggle of ideas and ideals, then making sure that we all know who’s doing what, and when, and how we’re going to check that it’s done is a good thing.

But when what we really need is far from attainable at this moment, then what we need are goals that speak to people’s hearts, not their cautious minds. We need outlandish, wild, terrifically powerful goals that create vivid pictures in people’s minds about the world as it should be…because those are the kinds of goals that people will sacrifice and risk for.

We need goals that are intentionally unreasonable: end poverty, eradicate racism, cure cancer, prevent child abuse. It’s not about willfully disregarding the context in which these struggles will take place. We still need to know what we’re up against. It’s about building a vision that, while unrealistic, presents a compelling alternative around which people can rally.

Because reality is part of the problem.

So refusing to play by reality’s rules may not be SMART.

But it’s smart.

Because today’s dream is tomorrow’s fight is the next day’s victory.

Action triggers: how to set them, and how to use them

I’m not, in general, a big fan of “triggers”. As in, no “Taxpayer Bill of Rights” automatic tax reductions when revenues go up. No automatic cuts if the supercommittee can’t reach an agreement.

I don’t even let my online exams grade themselves.

I think that there are activities–including most of self-governance–that still require human consideration.

But we know that automatic works, right? People save more if their savings are deducted automatically. We pay bills on time if a computer does it for us. I use alarms to remind me when my kids need to be where, and what to get at the grocery store, and even when it’s my mom’s birthday.

The less of a ‘lift’ some activity is, the more likely we’ll do it. You know, the whole ‘set your exercise clothes out the night before’?

Except, seriously? Doesn’t everyone just stumble over them in desperate search for their kids’ waffles and, please, a little caffeine?

There’s a part in Switch about how setting action triggers makes change more likely, though, that really appeals to me as an advocate. This is the idea that getting people to imagine how they’ll take action increases the likelihood that they will, and it makes a lot of sense. Now that I’m familiar with the concept, I see it all over; just the other day, the home visitor who comes to visit with the baby and me had me write out how and when and where I could put these ‘new skills’ (maintaining your baby’s interest in a toy) to use, in very specific detail.

So, what about it, advocates and organizers? What if we helped people not just to practice how they, hypothetically, would call an elected official, for example, but also when they’d do it, and from which phone? What if we got people to think of 5 specific people that they are going to see within the next week, and to plan out exactly when and how they could approach those people to recruit them for a campaign? What if, instead of spending most of our energy convincing people that they should take action (and then begging them to please do it) (and then following up to remind them to do it), we instead invested considerable attention in helping them lay the mental groundwork to do it, in the belief that that’s a big part of the journey?

That way, when we’re, for example, sitting down to our computer right after putting the kids to bed, something reminds us that that is, indeed, when we said that we’d call 5 of our kids’ classmates’ parents to talk about the new proposed school finance formula, so it’s more likely to happen then if we only vaguely said that, yeah, we’ll try to get to that when we can.

Hypothetically, of course.

When and how do you use action triggers? How does going through the motions mentally help you to actualize in reality? How can you weave this concept into your organizing, and into your own personal advocacy?

And, then, when and how and where, specifically, are you going to try this out?

There’s always a bright spot

My favorite story from Switch is about the mothers in Vietnam, and how an anti-hunger campaign there, rather than beginning with an exhaustive study about all of the factors that perpetuate the problem of child malnutrition, instead started with a search for where things were going well.

And then set out to replicate those bright spots.

Over and over and over again.

This idea aligns with how I teach social policy from the strengths perspective, taking the stance that policy approaches that build from the good things that are happening, even in the midst of social problems, will be ultimately much more successful.

It’s how I parent, too, consciously trying to spend way more time talking with my kids about what they’re doing well than about what needs to change. Because it’s really true, at least with my 3-year-old twins, that focusing on the problems mainly get you more problems.

Strengths-based social workers spend a lot of our time defending ourselves. Because, no, focusing on strengths does not mean that we ignore the problems. Or that we’re all Pollyannas. Or that we pretend that things will take care of themselves. Strengths-based social policy isn’t unrealistic.

To the contrary: it’s what works.

Because it begins from what’s working.

There are a variety of reasons why focusing on these bright spots–again, even in the context of real challenge (think: child starvation)–works, all of which will be familiar to strengths-based direct practitioners, too:

  • Beginning with a nod to what’s already going well is like starting halfway there, and that breeds hope which, in turn, gives us momentum for greater changes
  • Sometimes we can’t fully understand a problem, but we can zero in on the places where, even inexplicably, things are going well, to try to mirror that
  • In the policy context, we can bring more people to our cause by rallying them around a possibility than guilting them into caring about our disasters
  • Strengths-based policy development builds on a different process, not just a unique product; if we’re going to solve this problem by following the leads of those who have already partially solved it, then we are by default going to involve those folks more actively in the solution, rather than give them a list of directions to follow. It’s no surprise which works better (another way in which parenting is like social change!).

    All of this has me thinking about bright spots, an exercise which, I’ll admit, is a bit foreign to me, as someone who is uncomfortably attuned to the injustices and inhumanities that populate our world.

    But there are some, and I think that we’re already learning from them. What about the teenager who makes it out of a poverty-ridden neighborhood, later to credit the mentor or one caring adult who shepherded her? Why can’t we build systems that provide those shepherds for everyone? What about the welfare office that locates in a school, and sees intake rates skyrocket as barriers are erased? Why can’t we take down hurdles everywhere? What about the backpack programs that send nutritious food home with kids from school and significantly reduce food insecurity? Why can’t we make sure that every hungry child has one?

    Looking for bright spots, to me, is more than just a reflection of an ideological preference for positivity.

    It’s about turning technical problems into political ones.

    Finding what works allows us to stop pretending that we don’t know how to solve the problems that face us–or at least how to begin to solve them–and requires that we focus, instead, on overcoming our resistance to solving them.

    Which means that we need to look for other bright spots, then: the places where movements of people have, as only movements of people can, summoned the political will to light bright spots all over the place.

    To light.

Taxes Matter. For Real.

Source, The New York Times

I love those moments in class when you can almost see the lightbulbs going off for my students, when something clicks in a way that you know means that they not only know more, but really understand more, and that that understanding will influence the way that they practice social work.

It’s a beautiful thing.

It’s tax time.

Or, here at Classroom to Capitol, the time each year when we celebrate all that a robust public infrastructure and strong social contract can do for us.

They’re basically the same thing.

And so this year’s reminder that taxes matter come from my students, and from one of those lightbulb moments, when a woman in the back of the room raised her hand and asked, “Why do all of these charts about income inequality start in 1979? What changed in the 1980s that made such a difference?”

And we talked about Reagan.

And about taxes.

And the class grew animated as, together, they realized that we make intentional choices about how we want to redistribute income, or not, and that those choices have lasting repercussions.

And that, if we’re not careful, we can forget how we got here, and start thinking that, for example, a rising income gap is “inevitable”, when we know that it’s anything but.

Here in Kansas, there has been a lot of talk this year about taxes–what kinds we have, how many of them, how much they should raise, and, of course, what we should do with them. It’s a discussion that is unfamiliar for many social work advocates, but it’s one that sorely demands our input, because the past 30 years don’t lie: not all taxes are created equal.

On this tax day, when you’re done celebrating how wonderful it is to live in a place where most people pay their taxes because we mostly still believe that having government services is important, take a minute to think about how the charts might look different if we’d made a different set of choices. And about how we could bend those curves still today.

And about the fact that, for real, taxes matter.

Make sure they know what to do: Clarity combats exhaustion, which can look like apathy

My husband and I have a sort of running joke (well, several, but only one relevant here). Whenever he asks me what I’m doing, or what’s going on, I say “advocacy”.

See, the thing is, I talk about advocacy ALL THE TIME.

Shocking, I know.

My preoccupation with the term is evident from my job titles. I am an advocacy technical assistance provider. A public policy advocate. An advisor to the Advocacy Fellows.

And, of course, in my free time, just a regular ‘advocate’.

But the reason that it’s funny, too, is that it’s a word that doesn’t necessarily tell someone much. I mean, what’s ‘advocacy’ to me may not be ‘advocacy’ to someone else. So I can throw it around (and, guilty as charged, sometimes do) without having to really articulate what in the world it is that I mean by it.

And, you know, that’s not too helpful, not when we really want people to advocate.

And not when, by that, what we mean is “organize your friends and neighbors” or “call your legislator” or “write a letter to the editor” or “speak up at the next meeting”.

My favorite part of Switch is this section with studies about how having to make a lot of decisions actually exhausts us, to the point to which it can look like we don’t care. They say that explains why we’re so tired after going shopping (and here I thought it was just because I really don’t like to buy things).

That means that, sometimes, what looks like apathy can really just be exhaustion; people can be literally too tired to do what it is that we want/need them to do, after the effort of figuring out what it is that we want/need them to do, even if they really want/need to do it, too.

This is a big problem, especially since we’re much more likely to spend our energy trying to convince people that they should “advocate”, instead of explaining exactly what that means, what it will look like, and how they can do it.

When they don’t do anything, we call it resistance. Or apathy. Instead of fatigue. Because, to us, how can they be tired? They didn’t do anything! Except they really did–they tried to figure out what to do, and that effort can wear us out.

My favorite part within this favorite part, then, is an experiment where researchers identified those within a college dorm most likely to give to a food drive (they called them ‘saints’) and those least likely to give (‘jerks’). Then they asked both groups to give, except they gave the ‘jerks’ explicit instructions about what to take, and where, even with a map. The saints just got the appeal.

Who gave more?

Those who knew exactly what they needed to do.

And this, people, is really, really, really awesome news. Because, as the authors of Switch conclude, it means that we don’t need to spend our time searching for saints, or trying to cultivate saintliness from mere mortals.

We don’t necessarily need more saints, because jerks with maps will do just fine.

And we can do maps.

What would be super-clear look like in your work? Where can we replace ‘advocacy’ with something that means a whole lot more, to more people? How can we resist our temptation to call it apathy, instead of figuring out if people know exactly what we need them to do? And where do you see this in your own life? And, dare I say it, in your own advocacy?

But our path can’t be that easy, or why advocates can’t be Amazon

Even I, who have not watched television since the 2008 Olympics, have seen those “easy button” commercials. And my husband and I joke about how Amazon.com makes it so easy to order (just 1-click! great!) that we end up buying way more than we really needed (and paying more; we’ll do just about anything to get stuff delivered).

We know that there are two ways to shape behavior: the hard way, which requires motivating people to do something different, even something that they may not really want to do; and the ‘easy’ way, which relies instead on changing the context in which behavior happens, so that we reset the default.

I still think that there’s a lot that we can do to make it as easy as possible for people to advocate, and I still think that’s a fundamentally good idea. There are enough barriers to action naturally that we need to make sure that we’re not constructing any more.

But, the more that I think about it, the more convinced I am that, unfortunately, we just can’t make activism too easy.

If our targets–those decision-makers we want to listen to us and to our concerns–know that it’s that easy, I worry that our impact will be sorely diluted. I mean, the movements that have really changed societies (and, in the process, laws) have required far more than a click from people. And that has been precisely their power, the ability to demand much of people who, in the process, discover much about themselves and their leadership.

I don’t know what the tipping point is, certainly, that spot at which advocacy becomes too easy to be very meaningful. And I’m not going to stop thinking about how we need to build cultures within our organizations and our movements that create as many entry points as possible, that provide people with activism mentors, and that integrate advocacy into people’s lives to the greatest extent possible. To do otherwise is to pretend that “real” advocates will do anything, against any odds, and that kind of martyr complex doesn’t do anyone any favors.

But I’m also not going to spend a lot of time figuring out how to “amazon” our advocacy efforts, how to strip them down to such a low threshold of engagement that we are asking very little of those we want to move.

Because, really, are we moving them much, in the ’1-click’ school of activism?

I get it, I do, that building activist structures is probably easier than helping people connect meaningfully with a cause, and with each other, and overcoming the powerful inertia built into our psyche and our culture in order to bring people together for transformation.

I guess I’m just concluding that our world is a little different than buying books (and loaf pans and tape refills and everything else my husband finds for us on Amazon). Here, there has to be some sacrifice, because the advocacy is a signal to those in power of what we’re willing to expend to address the problems that motivate our action.

There has to be some struggle.

And that doesn’t come with free shipping.

Shrink your bucket: maybe ours aren’t ‘people problems’

Tomorrow’s post is about how, in the realm of advocacy and social action, we can’t rely on the same environmental changes that marketers and athletic trainers and others use to motivate people to take action more easily. Because, after all, if advocacy is so easy, doesn’t it lose some of its impact?

But that’s enough of a spoiler.

Because I’m still thinking through this whole “how much do we focus on motivating the individual to change, versus change the context in which the change needs to occur” question. And I’m thinking that, in social policy, there’s a pretty good argument to be made for bucket-shrinking, and that social workers would be well-served to shift some of our advocacy efforts towards those policy solutions that focus on the size of the bucket, and not the decisions people make in response.

See, there’s this popcorn bucket study in Switch that is pretty compelling–essentially, researchers found that they could make people eat more, or less, popcorn just by changing the size of the bucket.

Just the bucket. That’s all that was different.

There are all kinds of applications for this bucket shrinking in the social policy world, some of which are among our greatest policy successes. What if we made cars safer, so that even really bad driving isn’t as likely to kill anyone? What if we made food safer, so that fewer people contracted foodborne illnesses? What if we built highways everywhere and defunded public transportation, so that people learned to think that they need to drive themselves everywhere? (OK, I know, but that last one WAS successful, if that had been our goal!)

What if we applied this bucket-shrinking approach to the social policy realm?

What if Election Day was a holiday, so people would be more likely to vote (especially if they didn’t have to register in advance)? What if we gave everyone time off work to participate in their kids’ schools, instead of complaining that “parents aren’t involved”? What if we co-located services, so that it is easier for parents to, say, stay up on their kids’ immunizations and get their own cholesterol checked? What if insurance paid for mental health check-ups every year, just like physicals? What if credit cards weren’t so easy to use, and debt not so hard to avoid? What if every child in poverty knew that college was paid for?

What if, instead of just telling people over and over again, with exhortations and graphic warnings and shiny social marketing, that they should really, really eat less popcorn…we just made the buckets smaller?

Where, in the social policy issues you care about, is there a need for a different bucket size? How would changing the incentives, and the costs, make a difference? What are the limits of these contextual modifications, and what kinds of policy approaches would test those? How do social workers ensure that individuals’ right to self-determination is protected, without confusing true self-determination with the unnecessary divorce of context and behavior? Why do we focus so much on the individual, scratching our heads and wondering “what is WRONG with ‘these people’, that they eat SO MUCH popcorn”…instead of just making the buckets smaller?

2010 Turnout Gaps: Our Marching Orders for the 2012 Elections

Yes, I am haunted by voter turnout statistics.

And you should be, too.

Because this report from Nonprofit Vote has some fairly alarming data about what happened to voter turnout in 2010, particularly compared to 2008.

All of which matters tremendously for 2012.

And these figures should serve as a challenge for nonprofit organizations, because we are uniquely positioned to move the needle on these particular populations’ voter turnout.

And so we must.

Some of the “highlights”:

  • Only 24% of youth (ages 18-29) turned out in 2010, a sharp drop from 51.1% in 2008. When so much is at stake for future generations–the state of the economy, the future of entitlements, the availability of higher education, the likelihood of future foreign conflicts–allowing these decisions to be made, essentially, with only marginal input from those most affected is unconscionable.
  • There was a 20 point turnout gap between members of lower income and higher income households. Nonprofit organizations have strong relationships in many low-income communities, and significant presence as institutions shaping their lives. If we want to be a true, vibrant democracy, we’ve got to do better than this.
  • Only 35% of those with a high school diploma or less turned out in 2010, compared to 61% of those with a college degree or more. We will end up with policies that only work for those highly-educated, if only those who have been so advantaged are writing the rules.
  • There was a 34 point turnout gap between individuals who had resided in their home for less than a year (28%) and those who had resided in their home for at least 5 years (62%). Because this is often a proxy for both age and income, and because mobility is associated with some technical difficulties in actually registering and voting, we should make it a priority to reach out to those who are new in our communities, and to pursuing public policies (same-day registration, anyone?) that remove barriers to voter participation for these more mobile citizens.

There’s nothing magic, or even all that shocking, about these statistics; we know that those who are marginally connected to our political life 364 days a year–separated from the policies’ development, although certainly not from their impact–do not magically connect on Election Day.

But these statistics should be alarming to us, both because of what they represent about the failings of our representational system, and because nonprofit organizations need our constituents, including those who fall into the categories above, to participate in the electoral system if we hope that it will ultimately reflect our concerns.

So, I see these data as a to-do list. We know who we need to target for voter registration and Get-Out-the-Vote work, and we even have some benchmarks that can guide our definition of what “success” looks like.

Let’s produce some different figures in 2012.

And close the gaps.

Say you’re a social worker

The National Association of Social Workers had a campaign a few years ago called “Say you’re a social worker.”

The premise is an important one; we can’t hope to reclaim our professional identity if we’re not claiming it in the first place, and far too many social workers call ourselves “therapists” or “administrators” or even “advocates”, without specifying that we approach those disciplines from an identity within the social work profession (and accompanying professional values and ethics).

But the fact that we’re social workers first, however we choose to approach the particulars of that work, does matter. We believe it does, and I think that our clients should think so too (because if we’re NOT doing our work any differently, we may need to check how we’re putting our professional values to work).

I’ll admit that I’ve been guilty of this.

It’s tempting, sometimes, to say that I do policy work, or that I teach, or do consulting, especially because saying that I’m a social worker often leads to people asking for help that I don’t feel qualified to give. Like about their neighbor whose boyfriend is abusive or their sister-in-law who hears voices.

And while I’m always careful to point out that I’m not a clinician, the truth is that social workers do carry an obligation to be generalists and able to help folks navigate resources even if we don’t believe that we’re that kind of social worker.

Just the same way that I try to help all social workers discover their advocacy potential. And their advocacy commitment, too.

So I rejoice at this article describing one of the last Nobel Peace Prize winners, who, in addition to being an amazing advocate for women’s rights and peaceful opposition to violence, is a…

social worker.

We believe that social workers are changing the world every day, albeit admittedly not always in ways this dramatic and profound.

We just have to claim it.