Your very own MoveOn

CitizenSpeak is a free email advocacy service for grassroots organizations (or, really, judging from current campaigns, also for individuals with a passion for a particular cause) that allows you to create a unique web address for your campaign, which you can then email as a link to your list of supporters. Obviously, you might have the ability to do some of these functions through your own agency website. But, if you’re a very small organization without much independent website capacity (like a neighborhood organization or a group of parents or a youth group) or, conversely, a very large, bureaucratic organization where getting approval to make a change to the agency’s website is an advocacy campaign in itself, then CitizenSpeak could be very helpful to you. Some of the features that I particularly like:

  • You can create sites in English o en español. Nice.
  • It comes with reports, so that you can collect personal statements from your supporters (to figure out their own connections to the issue and/or further refine your appeal) and track participation rates, both as an internal evaluation tool and to motivate additional action.
  • CitizenSpeak also has a blog, that includes highlights of successful campaigns using the technology and some tips. It’s awesome to see connectors connecting themselves. There’s a whole list of case studies, too, many of which are really, super inspiring.
  • There’s a list of active campaigns on the site, so you can make sure that no one has a campaign exactly like yours underway (or connect with them if they do!)
  • Did I mention that it’s free?

    I’d love to hear from anyone who has used CitizenSpeak for advocacy, to get your take on it. And I’ll be expecting some emails from some of you, too!

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